• Excellence without ability to communicate is worthless
    in every endeavour.
  • The great thing about teamwork is that you have
    others on your side.
  • Efficiency tends to deal with things. Effectiveness tends to deal with people.
    We manage things and support people.
  • We identify the problems in order to find the solutions!
  • We reduce the business risk.
  • We enhance business by introducing simple rules.
Our goals


OPTIMUS - Center for Good Governance aims to support the achievement of economic development of Serbia and the Western Balkans, through the enhancement of business environment, the improvement of public administration and private sector development, while raising public awareness, introducing energy efficiency and improving environmental protection.

Mission of OPTIMUS is to contribute to the vision of Serbia and the Western Balkans as a region, which is characterized by a secure environment for economic activity, rule of law, effective and cooperative public administration, predictable rules, and use of good governance principles. All these activities are in line with the values of sustainable development.

Comparative advantage of OPTIMUS is the fact that it brings together experts with rich experience, in-depth knowledge and demonstrated accomplishments in the areas of business environment, regulatory reform, improvement of public administration at national and local level, development of small and medium-sized enterprises, environmental protection and energy efficiency, as well as other areas. Their long-term experience goes beyond the borders of Serbia, and includes other countries of the Western Balkan, as well as other regions.